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Sunday 9 September 2012


Coldest Mall in Bangkok!


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Interior Design


This year, there is a special shopping mall where is the coldest luxurious mall opened on Sukhumvit of Bangkok on November 20.

A Swedish mall—Eskimo has about 100 stores in 23 tropical countries of the world. It sees Bangkok is one of the tropical countries where should launch a cold mall. Thailand is the first country of Southeast Asia after that it has plans to launch another chain to Singapore.

Eskimo is located on Sukhumvit 15 where is a business road of Bangkok. Eskimo is the cold mall where makes shopping people, who like coldness, will enjoy their shopping in the coldest mall. Inside the mall, it sets temperature at 10 degree Celsius or under everyday. People will touch the coldness even in Bangkok while shopping, dining or doing other activities in the mall. The mall has 4,300 square feet and contains with many fashion brands; Prada, Saint Laurent, Louis Vuitton, Chloe, Celine, Kenzo, Giorgio Armani, Hermes, Salvatore Ferragamo, Burberry, Comme des Garcons, Christian Dior etc., besides the fashion brands, the mall also has a lot of famous cosmetics, which you can find from over the world, in reasonable prices because the mall imports all of the products directly, so clients will get the cheapest products with the same qualities.

Eskimo said its concept is provide retails products of High fashion clothes, accessories and cosmetics to clients who are able to afford because the mall is builded with modern style and uses a lots of money, so it does not want to be the top mall in Bangkok. The style of the mall is similar to Gaysorn and The Emporium, Therefore its target must be similar to both department stores. The reason that Eskimo chains to Bangkok is it sees the large amount of Thai people go to holiday and travel in many western counties and Thai people like to stay in the cold places plus love to shop anytime.

Eskimo will carry over 5 million baht of all the outlets in the mall, so it wants to be a very luxurious mall in Bangkok. Furthermore, Eskimo is not a simple mall like others in this world.

Next year, Eskimo plans to open another new branch on Orchard Road in Singapore and hopes to reach out to wider groups of customers both of Thailand and Singapore.

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